"Top Economists Study What Happens When You Stop Using Facebook"
Cal Newport, author of Digital Minimalism reports on a paper examining the effects of not using Facebook. I'll assume the results apply to other social media as well.
Perhaps most interesting was the disconnect between the subjects’ experience with deactivating Facebook and their prediction about how other people would react. “About 80 percent of the Treatment group agreed that deactivation was good for them,” reports the researchers. But this same group was likely to believe that others wouldn’t experience similar positive effects, as they would likely “miss out” more. The specter of FOMO, in other words, is hard to shake, even after you’ve learned through direct experience that in your own case this “fear” was largely hype.
This final result tells me that perhaps an early important step in freeing our culture from indentured servitude in social media’s attention mines is convincing people that abstention is an option in the first place.
Newport's blog entry is worth reading. I might read the report itself as well.